Support The Cause
Building Thriveability Together with Fair Tourism
Join us in creating real impact for people and places. Your contribution fuels fair and
responsible tourism

Where Your Donation Goes, and Why It Matters Now
Your contribution directly fuels a transformative shift in how community tourism is developed and delivered across the regions where we work:
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Thailand (Kayan communities)
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Kenya (Maasai communities)
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Lombok, Indonesia (Sasak communities)
Each donation empowers Indigenous and local people to create regenerative tourism experiences that honor their culture, protect their environment, and generate lasting economic opportunities.
1. Training Communities for Regenerative Tourism
Your support enables us to deliver comprehensive capacity-building programs — both directly and through a Train-the-Trainer model — that equip communities with the skills and tools needed to independently manage and benefit from tourism. This includes:
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Hospitality and guest experience
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Food & beverage training
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Safety, hygiene, and operational standards
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Developing and managing homestays
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Guiding, storytelling, and cultural preservation
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Sustainable and regenerative tourism practices
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Small-business and enterprise development
These programs help communities shape tourism in ways that reflect their values, culture, and long-term vision.
2. Ensuring Indigenous Communities Are Equal Partners
A significant part of your donation strengthens our work to ensure the Kayan, Maasai, and Sasak peoples are not just participants — but equal partners — in the tourism value chain. We:
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Research on Human Rights and develop actionable solutions
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Facilitate fair, transparent partnerships with tour operators
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Advocate for equitable distribution of tourism income
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Support communities in negotiating contracts and decision-making roles
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Build long-term systems that keep benefits within the villages
Your contribution helps protect Indigenous rights and ensures tourism uplifts communities rather than exploiting them.
3. Conducting Essential Needs Assessments
Before any training begins, we conduct in-depth needs assessment research. This step is critical — and your donation makes it possible. These assessments ensure that each program is culturally appropriate, community-driven, and tailored to real needs, not assumptions.
4. Connecting Communities to the Tourism Market
Training alone is not enough — communities must have access to visitors. Your support allows us to collaborate with tour operators from the very beginning, ensuring that the experiences developed are:
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Market-ready
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Culturally authentic
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Environmentally responsible
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Truly sellable in the tourism market
We co-design itineraries, conduct pilot tours, and create long-term partnerships so that communities can immediately benefit from global tourism demand.
Why We Need Your Support Now
The Kayan in Thailand, the Maasai in Kenya, and the Sasak communities in Lombok are ready. They want training. They want partnerships. They want to shape their tourism future — but they cannot begin without the resources to do so.
Your generous donation today accelerates community-led tourism development that:
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Preserves cultures
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Protects land and traditions
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Creates dignified, sustainable livelihoods
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Ensures fair benefits flow directly to Indigenous families
This is an urgent moment. With your support, we can begin this work now — not years later — and transform tourism into a force for equality and regeneration.
