Fair Tourism’s onsite research in the Manyatta communities begins with one clear goal: to understand local realities from the inside out. We believe that meaningful community-based tourism (CBT) can only grow from within the culture, values, and aspirations of the people themselves.

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Our research lead spends time living locally and engaging directly with community members — elders, women, youth, and local guides — to listen to their stories and observe how tourism currently unfolds in daily life. Through participatory interviews and community mapping sessions, we seek to uncover both the challenges and the hidden strengths of the Manyatta tourism experience.

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This inclusive process allows us to gather insights around how tourism impacts livelihoods, traditions, and the local environment. It also helps identify where capacity building, marketing support, or infrastructural improvements could make the biggest difference. This inclusive process allows us to assess how tourism influences livelihoods, traditions, and the local environment.

 

More importantly, it inspires Fair Tourism to ensure that the community retains full ownership of its tourism journey — enabling local leaders to guide their own path toward thrivability, where cultural integrity, economic well-being, and environmental stewardship grow hand in hand.