In order to create a sustainable industry, local people need to set the guidelines. The respect for socio-cultural heritage as well as traditional values of host communities is crucial within the industry. Fair Tourism assists communities to further promote their interests and above all, to develop an individualised approach that suits their needs.

To assure sustainability, independence is a key factor. We develop strategies for communities that lead to a self-sufficient industry. This is the only way to guarantee sustainability in the long term. Only if a region is not dependent on solely tourism, and is accountable to itself, can this strategy be called successful.

Aspects of the local environment also play a vital role in tourism. In order to maintain ecosystems and biodiversity, the focus is on education, conservation and restoration. With the knowledge of local people about their region, several approaches can be integrated into tourism, which then help to preserve it. Nature is a major factor to successful tourism, so it should be given special attention.

Cooperation is a way to create sustainability in tourism, and, as a result, long lasting achievements. Networking of all kinds helps to provide economic and social security for communities. Ecological chains can be further protected in this way. If the relevant experts work together, sustainable tourism can be ensured on an economic, ecological and social basis.