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Discover the story behind the Kayan rings

Read about how Fair Tourism assists the Kayan to create sustainable community tourism that allows them to prosper rather than be exploited. Click to learn about our efforts to help them below.

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Are you an ambitious person motivated to fight for a good cause? Do you consider yourself perseverant and enjoy working in an intercultural environment? Are you passionate about sustainable tourism and eager to learn more about community-based tourism?

Get educated with us on community-based tourism

Fair Tourism has over 20 years experience creating material and educating on the topic of sustainable tourists. If you are a company or education institution interested in learning more or arranging a workshop click below

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To assist local communities with the development of small-scale tourism activities that contribute towards poverty alleviation and nature conservation, as well as creating awareness amongst travellers about visiting natural & cultural wonders, while engaging with the locals at the same time”


At Fair Tourism we strive for a world without exploitation of indigenous people by tourism, so they can be empowered to become community-based tourism leaders”


What does Fair Tourism do?

At Fair Tourism, we believe in the potential of Sustainable Tourism to contribute towards society at large. Sustainable Tourism occurs on a social, cultural, ecological and economic level. The focus is on the deep connection between the environment and its people. We are keen on making travellers enthusiastic about visiting natural & cultural wonders while engaging with the locals at the same time.

Since 1989, Fair Tourism has been one of the first organisations in the Netherlands to specialise in sustainable tourism, with a particular emphasis on community-based tourism. For more than 30 years, the Fair Tourism Foundation has been raising awareness to help improve the tourism industry. We develop sustainable tourism curricula for universities, vocational training institutes and primary/secondary education.

In addition, Fair Tourism has been supporting the village of Huay Pu Keng in Northern Thailand in their transformation to community-based tourism for eight years. This website aims to educate through the breakdown of case studies on different forms of sustainable tourism. One can learn about theory and practice, then get carried away by exciting travel stories.

What is Community Based Tourism (CBT)?

CBT aims to offer inspiring, authentic experiences of local life and culture, while generating income and other benefits for local people, community development and nature conservation.
CBT offers tourists opportunities to meet local people and experience their lives, livelihoods, arts, cultures and fascinating relationships with the natural world.
CBT is managed and operated by community members, working together in a CBT group or club, sometimes in partnership with a tour operator or NGO.
Successful CBT celebrates local cultures and ways of life; inspires tourists; nurtures cross-cultural understanding and respect; creates new skills, jobs and income for community members; and funds grassroots environmental and social initiatives.

Fair Tourism's Values


In order to create a sustainable industry, local people need to set the guidelines. The respect for socio-cultural heritage as well as traditional values of host communities is crucial within the industry. Fair Tourism assists communities to further promote their interests and above all, to develop an individualised approach that suits their needs.


To assure sustainability, independence is a key factor. We develop strategies for communities that lead to a self-sufficient industry. This is the only way to guarantee sustainability in the long term. Only if a region is not dependent on solely tourism, and is accountable to itself, can this strategy be called successful.


Aspects of the local environment also play a vital role in tourism. In order to maintain ecosystems and biodiversity, the focus is on education, conservation and restoration. With the knowledge of local people about their region, several approaches can be integrated into tourism, which then help to preserve it. Nature is a major factor to successful tourism, so it should be given special attention.


Cooperation is a way to create sustainability in tourism, and, as a result, long lasting achievements. Networking of all kinds helps to provide economic and social security for communities. Ecological chains can be further protected in this way. If the relevant experts work together, sustainable tourism can be ensured on an economic, ecological and social basis.

Our Partners

Here is a list of all our partners. Interested in becoming a partner? Contact us!

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