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At Fair Tourism, we believe in the potential of tourism to contribute towards sustainability. This occurs on a social, cultural, ecological and economic level. The focus is on the interpersonal connection and that of the environment and people. We are keen on making travellers enthusiastic about visiting natural & cultural wonders, while engaging with the locals at the same time. Since 1989, Fair Tourism has been one of the first organization in the Netherlands to specialize on sustainable tourism, with a particular emphasis on community-based tourism. For more than 30 years, the Fair Tourism Foundation has been raising awareness in order to continuously improve the tourism industry. We develop sustainable tourism curricula for universities, vocational training institutes, secondary and primary education. In addition, Fair Tourism has been supporting the village of Huay Pu Keng in Northern Thailand in their transformation to community based tourism for 8 years now. This website aims to educate through the dissemination of various case studies on different forms of sustainable tourism. One can learn about theory as well as practice and get carried away by exciting travel stories.

Fair Tourism's Values


In order to create a sustainable industry, local people need to set the guidelines. The respect for the socio-cultural heritage and traditional values of host communities is crucial within this industry. Fair Tourism assists communities to further promote their interests and develop an individual approach within their own conceptions.


Aspects of the ecological environment, also play a vital role in tourism. In order to maintain ecosystems and biodiversity the focus is set on education, conservation and restoration. With the knowledge of the local people about the regional nature, several approaches can be integrated into tourism, which helps to preserve it. Nature is a major factor within successful tourism and should be given special attention.


Cooperation is the way to create sustainability in a stable network for long lasting achievements. Local as well as international networking not only helps to provide economic but also social security. Ecological chains can also be further protected in this way. If the relevant experts join forces, tourism can be ensured on an economically, ecologically and socially sustainable basis.


To assure sustainability, independence is a key-factor. We develop strategies for communities that lead to a self-sufficient industry. This is the only way to guarantee sustainability in the long term. Because only if a region is not completely dependent on tourism, and is accountable for it itself, it can call its strategy successful.

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